Aflac Expands Partnership to Offer Digital Legacy Planning Platform to Life Insurance Policyholders
Aflac Inc., a leading provider of supplemental health insurance in the U.S., is expanding its partnership with technology company Empathy to offer LifeVault™, a digital legacy planning platform at no additional cost to selected group term life insurance certificate holders starting July 1, 2025.
LifeVault™ offers a secure, legally compliant platform that enables policyholders to create and manage essential end-of-life documents including wills, advance health care directives, powers of attorney, and funeral directives.
This platform streamlines legacy planning and complements Aflac's existing life insurance products by making it easier for customers to safeguard their healthcare, finances, and final wishes. The introduction of LifeVault™ builds on Empathy’s grief support service already available to Aflac customers since July 2024.
Empathy specializes in providing on-demand compassionate support and estate management solutions and partners with several major U.S. life insurers. This expanded partnership reflects Aflac’s commitment to offering enhanced services to assist families in managing loss and planning for the future in a challenging life stage.
The LifeVault™ platform enables a typical will creation process to be completed in under 15 minutes, addressing the need for accessible and efficient legacy planning. Empathy serves over 40 million people in North America and has integrated with seven of the top ten U.S. life insurance carriers, highlighting its significant industry footprint.
The initiative underscores a broader trend of innovation within the life insurance market to embed digital tools that improve customer experience and compliance with regulatory requirements for estate planning facilitation.
Aflac’s approach aligns with industry needs to provide value-added services that support policyholders holistically beyond traditional insurance coverage. Not all services may be available in every state due to regulatory variations. Aflac's group life insurance products are underwritten by Continental American Insurance Company, with geographic-specific providers in New York and California.
The collaboration with Empathy and deployment of LifeVault™ enhances Aflac's portfolio of products aimed at delivering comprehensive care and peace of mind for policyholders and beneficiaries. This expansion may also influence competitive dynamics in the supplemental insurance market as digital legacy planning gains prominence as a customer benefit and differentiator.