Agero Appoints New Chief Client Officers to Drive Innovation in Insurance and Automotive

Agero, a leader in digital driver assistance, has appointed Ben Zatlin and Harrison Russell as Chief Client Officers for its insurance and automotive divisions, marking a strategic shift to innovate and meet client needs in roadside assistance and claims management.

Agero seeks to bolster its strategic direction through these appointments, aligning commercial, product, and operational strategies to address the evolving needs of its clients in the insurance and automotive sectors. The company, known for its extensive North American network, provides roadside assistance and accident management services, handling millions of service events annually.

A Strategic Shift in Insurance and Automotive Divisions

CEO Dave Ferrick expressed confidence in the leadership capabilities of Zatlin and Russell, noting their industry expertise and client relationship skills as vital assets. Zatlin, who joined Agero in 2019, will focus on managing strategic accounts, enhancing carrier relationships, and exploring opportunities within the claims sector. His contributions to the company include transitioning dispatch operations to the Swoop platform and modernizing accident management services.

In the automotive division, Russell will oversee account management and business development, targeting OEMs, dealers, rental providers, and mobility solutions. His experience with Urgently, a technology startup acquired by Agero in 2026, speaks to his capacity for expanding Agero's global mobility assistance platform and forging significant partnerships.

Enhancing Industry Partnerships and Product Innovation

The acquisition of Urgently has allowed Agero to enhance its service offerings, providing more comprehensive solutions to automotive clients. Russell's recent success, securing a multi-year extension with a global luxury automaker, highlights the synergy between Agero and Urgently's assets. This collaboration aims to strengthen industry partnerships and foster product innovation, ultimately delivering superior customer experiences.

The role of Chief Client Officer is crucial in the current market environment, where insurance and automotive sectors are increasingly intertwined with technology-driven solutions. As the company continues to refine its strategic approach, the combined expertise of Zatlin and Russell is expected to position Agero at the forefront of product innovation and client satisfaction.

Looking Forward: Agero's Future Directions

Under the guidance of its new Chief Client Officers, Agero aims to stay ahead of industry challenges and maintain its leadership in digital driver assistance. The strategic appointments underscore the company's commitment to leveraging advanced technologies and fostering collaboration across its extensive network.