Mutual of Omaha Promotes Corri Campbell to VP of Brokerage Distribution

Mutual of Omaha has announced the promotion of Corri Campbell as Vice President of Brokerage Distribution for its long-term care and supplemental health segments, signaling a strategic commitment to bolster its brokerage channel in a contracting market.

This development comes at a crucial time for the company, as the long-term care insurance landscape has seen a notable decline over recent decades. In the 1990s, more than 100 companies offered individual long-term care policies, but as of a recent Milliman report, fewer than 15 carriers remain active in this sector. Mutual of Omaha has persisted as a major player, ranking among the top 10 carriers by earned premiums according to the National Association of Insurance Commissioners' 2024 report. This highlights the significance of Campbell’s new role in leading sales initiatives for critical illness, long-term care, and accidental death insurance.

Industry Expertise and Leadership

Corri Campbell’s extensive experience positions her well for this pivotal role. Joining Mutual of Omaha in 2019 as a Sales Director for long-term care, Campbell rose to the position of National Sales Director by 2021. Prior to this, she spent over two decades at Genworth Financial, where she honed her skills in sales, training, and regional management. Campbell's promotion comes as a testament to her deep understanding of the long-term care sector and her capacity to drive strategic initiatives in these challenging market conditions.

Innovations Amidst Market Challenges

The contraction of the individual long-term care insurance market has driven insurers to innovate. According to industry reviews, Mutual of Omaha's commitment to maintaining and strengthening their position in this space, despite the decline in overall market participants, reflects their dedication to product innovation and distribution efficiency. This strategic vision aligns with the creation of Mutual of Omaha's health and annuity solutions division, which was established to enhance product development and customer service.

Significance for Brokers and Financial Planners

For brokers and financial planners, Campbell’s advancement underscores the critical nature of maintaining strong distribution partnerships. As Mutual of Omaha solidifies its brokerage distribution, it remains an indispensable partner for those involved in long-term care product distribution. In an era when few insurers still offer stand-alone long-term care policies, this strategic alignment demonstrates the company's commitment to its brokers and their clients.

Industry Dynamics at Play

Campbell's previous tenure at Genworth provides valuable context. Genworth had to halt individual LTC sales in 2019 due to financial challenges but made a notable return with the establishment of CareScout Insurance Company in 2025. This move illustrates the complexities and dynamic shifts within the industry that influence companies' strategies and market entries.

Mutual of Omaha’s strategic investments in leadership and distribution underscore its determination to remain a leader in the long-term care insurance market, ensuring steady partnerships with brokers and strong policy offerings to consumers.