Allstate Partners with LA28 Games: Empowering Team USA Athletes

Allstate announces its involvement as a Founding Partner for the LA28 Olympic and Paralympic Games, becoming the official home and auto insurance partner for Team USA.

This strategic partnership extends Allstate's existing athletic sponsorships, especially its two-decade commitment to college athletics. As the LA28 Games approach, Allstate aims to bolster its brand visibility and alignment with sports-driven community initiatives. By backing NBCUniversal's coverage of the Games, Allstate underscores its commitment to the spirit of competition and leadership development, which are integral to its ethos. This collaboration not only enhances Allstate's marketing footprint but also contributes to ensuring competitive resources for Team USA athletes.

Building on Athletic Support

For years, Allstate has engaged in sports sponsorship through initiatives like the Good Hands Field Goal Nets, which has contributed millions to scholarships since 2005. The company's Good Works Team recognizes student-athletes for their leadership, exemplifying Allstate's focus on community and character-building long before athletes reach elite stages. Elizabeth Brady, Allstate's Executive Vice President, underlines the role of collegiate sports in shaping future Olympians and Paralympians, viewing such contributions as fostering potential and leadership.

Impact on the Sports Community and Local Economy

The LA28 Olympic and Paralympic Games will draw over 15,000 athletes to the city, reshaping it as only the third city to host the Olympics three times, while introducing its inaugural Paralympics. This event will expand opportunities for women and will proceed without new permanent infrastructure development. Such planning not only focuses on sustainability but also on fostering a community spirit that reflects the ethos of Allstate's involvement. Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee, regards this support as instrumental, ensuring Team USA athletes can access critical resources for their training and competition needs.

Reynold Hoover, CEO of LA28, acknowledges the value of partners like Allstate, seeing them as vital to achieving the overarching goals of the Games. Meanwhile, Allstate's commitment extends to its philanthropic activities; in 2025, the Allstate Foundation, with aid from employees and agents, allocated nearly $70 million to various nonprofits, illustrating the company's dedication to community and outreach, resonating with the wider objectives of the LA28 Games.