Trends in Consumer Behavior in U.S. Insurance Market Q2 2026

JD Power, in collaboration with TransUnion, has released the latest Quarterly Insurance Signals Intelligence Report, revealing consumer behavior trends in the U.S. insurance market for auto, home, and renters insurance as of Q2 2026. The report highlights key changes in shopping, switching, and loyalty among insurance customers, offering insights for carriers and providers looking to optimize customer retention strategies.

In the auto insurance sector, a decline in the shopping rate to 12.6% was observed, marking a decrease of 1.0 point quarter-over-quarter and 0.4 points year-over-year. Conversely, the switching rate climbed to 4.5%, increasing by 0.3 points in both quarterly and yearly comparisons. Home insurance saw a shopping rate of 7.1%, with a slight decline of 0.3 points from the previous quarter but an increase of 0.6 points from last year. The switching rate in this segment increased by 0.3 points quarter-over-quarter, maintaining stability at 2.5% compared to the prior year.

Renters insurance reflected a shopping rate of 6.3%, slightly down by 0.1 points from the last quarter but up by 0.4 points year-over-year. The switching rate reached 3.4%, which is an increase of 0.4 points quarter-over-quarter, though it showed a year-over-year decrease of 0.8 points. The report suggests market stabilization in auto and property insurance following previous fluctuations, with affordability influencing consumer decisions. Those with financial flexibility actively seek better value, while financially constrained demographics, particularly younger consumers, reduce or lapse coverage.

The report also highlights shifts in policy acquisition and retention among firms. For further details and to access current and past reports, industry professionals can refer to: JD Power Insurance Report.