McLean Media Partners with OpenRoad Insurance for Collector Car Coverage
McLean Media has been appointed as the agency of record for OpenRoad Insurance, renowned for its classic and collector car insurance. This collaboration will see McLean Media managing public relations, executive thought leadership, and media relations to bolster OpenRoad's visibility. The agency intends to keep insurance agents, brokers, and clients informed about the evolving trends and risks within the collector car insurance sector.
Don F. McLean, founder and president of McLean Media, highlighted the distinctive nature of collector vehicle insurance, emphasizing the personal stories woven into each policy. McLean Media brings a profound understanding of the insurance business, the financial nuances of specialized coverage, and the passion of car collectors to the table.
OpenRoad Insurance provides tailored coverage solutions for collector vehicles, including agreed-value policies and safeguards for emergency evacuations, tools, spare parts, and vehicles under restoration. OpenRoad One caters specifically to high-value collector vehicles and collections, underscoring the company's commitment to specialized insurance offerings in this niche market.
According to OpenRoad's Chief Marketing Officer, Bryan Ballatore, the specialized nature of collector car insurance necessitates targeted communications. McLean Media's expertise in the insurance market allows it to craft compelling narratives that engage both media and consumers effectively.
The partnership will position OpenRoad executives as expert sources in media outlets, covering topics such as specialty car insurance, weather preparedness, restoration economics, vehicle valuations, and broader industry trends. Mary Beth Halprin, McLean Media's senior director of media relations, aims to establish OpenRoad as a go-to resource for journalists seeking insights on insurance for collector vehicle owners.
OpenRoad Insurance specializes in unique insurance solutions for both classic and modern collector vehicles, in partnership with National Interstate Insurance Company, a leader in transportation sector property and casualty insurance. McLean Media, under the leadership of Don F. McLean, excels in public relations, content strategy, and personal brand development, enhancing clients' industry presence as reputable figures.