Zinnia Partners with USAA to Innovate Annuity Products

Zinnia, a leading technology firm in the life and annuity sector, partners with insurance carriers to capitalize on the growing demand for annuities. By focusing on innovative product launches and enhanced digital capabilities, Zinnia supports carriers in maintaining competitiveness within a rapidly evolving market. This collaboration emphasizes product innovation, streamlined automation, and updated infrastructure, catering to the needs of today’s dynamic insurance landscape.

As interest in annuities rises, insurers are increasingly investing in technological advancements that enable swift product deployment and improved automation across the policy lifecycle. Zinnia’s cutting-edge platform empowers carriers to introduce new annuity offerings in as little as three months, featuring a straight-through processing rate exceeding 95% and facilitating same-day policy issuance. Additionally, Zinnia enhances high-volume post-issue transactions through interconnected workflows that are future-ready.

George Esposito, CEO of Zinnia, stated, “The carriers leading this market are the ones investing in product innovation and digital-first infrastructure today.” USAA serves as a prime example of such a partnership, showcasing a commitment to innovation and modernization. Mary Stork, Senior Vice President and General Manager of Retirement Solutions at USAA Life Insurance Company, noted, “Partnering with Zinnia gives us access to the technology innovation we need to build the next generation of annuity products and capabilities for our members.”

As the annuity market evolves, Zinnia remains dedicated to equipping carriers with essential tools for product innovation, automation, and robust digital infrastructure, ensuring they stay competitive. This commitment is exemplified by USAA's recent expansion of its collaboration with Zinnia, underscoring the importance of ongoing product development and modernization in meeting the demands of today’s insurance consumers.