Aegon's Strategic Headquarters Relocation and Leadership Changes

Aegon, a global leader in life insurance, pensions, and asset management, is set to implement significant leadership changes in its strategic move to relocate its headquarters from the Netherlands to the United States. Beginning January 1, 2027, Will Fuller will assume the role of President and Chief Operating Officer, managing Transamerica, Aegon's global operations, and its asset management division. This transition is part of a broader strategy to enhance operational efficiency and strengthen Aegon's presence in the U.S. life insurance and retirement markets.

Fuller will report directly to CEO Lard Friese, who will remain focused on guiding the strategic and performance-driven agenda of the organization. Friese is poised to relocate to the U.S. in early 2027, facilitating the company's strategic repositioning. The leadership realignment underscores Aegon's commitment to advancing its ambitions across the American markets while maintaining its international and asset management business lines. The decision to establish its new corporate headquarters in New York City by mid-2027 marks a pivotal step in Aegon's growth strategy.

Expressing his confidence in Fuller, Friese highlighted Fuller's extensive experience and understanding of Aegon's operations and strategic opportunities. Since joining Aegon in 2021 as President and CEO of Transamerica, Fuller has been instrumental in boosting Transamerica’s operational performance. His previous roles at Lincoln Financial Group and Merrill Lynch have equipped him with the insights needed to drive Aegon’s objectives and regulatory compliance efforts, ensuring a seamless transition to its new U.S.-based headquarters.