Elevance Health Pauses Digital Enrollment for Medicare Advantage Plans

Elevance Health Inc. is stopping digital enrollment for most of its Medicare Advantage plans, limiting brokers' ability to sign up new members through online platforms. This decision follows a significant increase in expenses reported by competitor UnitedHealth Group in similar programs.

The move may reflect efforts to control growth in plans that are experiencing financial challenges. Despite the digital enrollment halt, manual sign-ups remain available, indicating a shift in enrollment strategy rather than a complete withdrawal from these markets.