Prudential Launches Elevate Retirement Products for IMOs

Prudential Financial, Inc. has launched a new suite of retirement products named Elevate, specifically targeting the independent marketing organization (IMO) channel. This strategic move aims to expand Prudential's retail annuity distribution, strengthening relationships with financial professionals and enhancing support for retirement planning.

The Elevate product suite, featuring the Elevate Accumulator Fixed Indexed Annuity and the Elevate Income Fixed Indexed Annuity, focuses on enhancing Prudential’s presence in the growing IMO segment. These offerings are crafted to align with IMO partners' operations, expanding opportunities for advisors serving retirement investors, and building upon Prudential's established fixed indexed annuities.

Scott Gaul, leader of Prudential's Individual Retirement division, remarked, "The Elevate suite is an expansion of our core distribution strategy that nicely complements our continued leadership in wholesaled broker-dealer channels," underscoring the firm's dedication to advisor connections and long-term growth. Through this initiative, Prudential aims to bolster its position in the individual retirement market, engaging financial professionals crucial for secure wealth accumulation and sustained retirement income strategies.

As of the first quarter of 2026, Prudential Financial manages approximately $1.6 trillion in assets, marking its position as a significant entity in the global financial services sector. Operating in international markets, including the United States, Asia, Europe, and Latin America, Prudential is renowned for its reliability and innovation within the financial sector. The annuities in the Elevate suite are issued by Pruco Life Insurance Company in Newark, NJ, a trusted branch of Prudential Financial.