Legacy Capital Group: Arkansas Wealth Management Leaders

Legacy Capital Group, established in 1977 in Little Rock and co-owned by partners Matt Jones and Jason Prather, has risen to prominence in the Arkansas wealth management sector. Initially managing $75 million in client assets and up to $800 million in in-force life insurance by 2005, the firm now oversees more than $1.5 billion in client assets with in-force life insurance exceeding $3 billion. The firm's expansion includes a new office in Rogers and a team of 23 employees, underscoring its growth and commitment to comprehensive wealth management.

Reflecting on their successful partnership, Prather shares insights from his transition from a law practice in Fort Worth in 2003, while Jones joined from Stephens in 1997. Their collaborative synergy is evident as Jones highlights the value of diverse expertise in serving complex client needs. Prather complements this by integrating estate and tax planning, emphasizing their combined strengths in strategic client service.

Apart from their business achievements, Jones and Prather actively participate in community development, engaging with local charities such as Women & Children First and The 20th Century Club’s Hope Ball. Jones asserts the personal and professional fulfillment derived from teamwork, stating, "It is simply more fun and fulfilling being a part of a team, serving our clients together and sharing in the success and growth of our company."