Progressive Extends UpPayment Program for First-Time Homebuyers

Progressive Insurance has extended its UpPayment program, offering essential support to first-time homebuyers through substantial down payment assistance. The initiative plans to aid at least 200 eligible applicants with financial aid up to $13,500 each, aiming to ease the entry barriers into the property market for those who struggle to achieve homeownership.

This program is part of Progressive's broader Open the House initiative, fostering sustainable homeownership through strategic partnerships, educational resources, and financial aid. CEO Tricia Griffith emphasizes that the UpPayment program addresses the significant financial hurdles first-time buyers face, providing both monetary assistance and practical support to facilitate access to the housing market.

In 2025, only 21% of home purchases involved first-time buyers, highlighting an increasing challenge in market entry. The program seeks to combat these difficulties by offering pivotal financial relief coupled with guidance from HUD-certified housing counselors. Eligible participants must meet specific criteria, including first-time buyer status, HUD-approved counseling program participation, mortgage pre-approval, and more.

Applicants can submit their applications until October 31 through Progressive's website, where further details and access to participating housing counselors can be found. This initiative builds on Progressive's ongoing commitment, having dedicated over $16 million to promoting homeownership since 2024.

About Progressive Insurance

Founded in 1937, Progressive Insurance offers a comprehensive range of insurance products, including auto, home, and specialty vehicle coverage. As the second-largest personal auto insurer in the U.S. and a leader in commercial auto insurance, Progressive remains focused on innovating insurance solutions and enhancing customer experience, trading publicly on the NYSE under the ticker PGR.