Aviva’s Historic Insurance Legacy Revealed During London Marathon

In anticipation of the upcoming London Marathon, an event attracting tens of thousands of participants, Aviva has explored its substantial insurance archives. These records, spanning over three centuries, illuminate the vibrant history of London and highlight how its residents have safeguarded their assets and livelihoods.

As marathon participants commence their journey at Greenwich Park, they encounter Ranger’s House, a Georgian property insured by Member of Parliament John Stanhope for £4,000 in 1740. This historic residence now serves as the setting for the Bridgerton family in a popular television series. Not far from there, Montagu House, a former royal residence insured by the Duke of Montagu in 1749, once stood before being demolished in 1815.

Continuing along the marathon route, runners head from Greenwich towards Woolwich, passing areas rich in history such as Westcombe Park. Aviva's archives reveal that Georgian actress Lavinia Fenton, renowned for her role in "The Beggar’s Opera," insured a property there in 1755 through the Hand in Hand Fire & Life Insurance Society, a predecessor of Aviva.

As runners follow the Thames, historical insurance records from the 18th century provide insights into the city's occupational backdrop, with trades such as bakers, rope-makers, and fishermen playing a vital role. The Isle of Dogs, near Canary Wharf, boasts The Ferry House pub, often considered the island’s oldest, insured by Hand in Hand in 1754.

Approaching the City of London, runners traverse areas formerly home to the London Coal Exchange, insured in the 18th century for £4,000, and the original Fishmongers' Hall, covered by Aviva in 1727 before its demolition for the creation of London Bridge. Another notable area is Great George Street, developed and insured by James Mellor in the 1750s.

The marathon concludes near Buckingham Palace, where historical insurance records show Aviva insured Carlton House for £30,000 in 1787. The proceeds from its demolition contributed to transforming Buckingham House into the iconic Buckingham Palace known today.

Aviva’s Group Archivist, Anna Stone, remarked on the historical significance of these documents, stating, “Our archive offers a fascinating glimpse into how Londoners lived and worked over centuries. While London has evolved, the need to protect what matters most has remained a constant. Since 1696, Aviva and its predecessor companies have proudly supported Londoners, with some relationships spanning over 300 years. As this year’s runners traverse the capital, we wish them the very best—hoping they can enjoy the rich history lining the route.”