Assurity Launches Enhanced Whole Life Insurance with Customizable Coverage

Assurity Life Insurance Company has launched an enhanced participating Whole Life Insurance product tailored for clients across different life stages. The product offers two plan designs—Whole Life Protect+ focusing on maximizing the death benefit affordably, and Whole Life Perform+ which emphasizes cash value accumulation. Both plans include accelerated underwriting up to $1 million and eligibility for dividends, with built-in living benefits through an Accelerated Death Benefit Rider covering chronic, terminal, or critical illnesses.

The plans feature flexible payment terms, including limited-pay options from 10 years to Pay-to-Age 100, and can be customized with 11 optional riders such as Level Term Rider and Guaranteed Insurability Rider. The application process is streamlined, with a focus on simplifying sales and approval, especially for juvenile coverage. Assurity's status as a mutual organization and Certified B Corporation underpins its customer-centric approach and long-term stability in the insurance market.