Julian Movsesian Wins 2026 Spirit of Life Award for Leadership in Insurance

Julian Movsesian, President and CEO of Succession Capital Alliance, has been honored with the 2026 Spirit of Life® Award by City of Hope and the National Life Insurance Council (NLIC). This prestigious recognition celebrates leaders in the insurance industry for their professional achievements and commitment to humanitarian causes. Under Movsesian’s leadership, the current campaign has raised over $1.5 million to support prostate cancer and diabetes research at City of Hope.

During the annual Spirit of Life Gala in Newport Beach, Movsesian accepted the award in the presence of family and industry leaders. He highlighted the importance of being recognized by City of Hope and the NLIC, underscoring the critical role of industry collaboration in supporting research endeavors. This collaboration aligns with stringent regulatory compliance requirements that prioritize innovation and community service.

Beginning his career in 1986 with Connecticut Mutual Life, now part of MassMutual, Movsesian quickly made a mark in the insurance sector. He developed the Capital Maximization Strategy℠ in 1996, a premium finance model endorsed by multiple insurance carriers and recognized as one of the largest programs in the industry. In 2004, Movsesian co-founded Succession Capital Alliance to advance the understanding of life insurance's benefits among advisors and clients.

Under his guidance, Succession Capital Alliance has facilitated over $65 billion in life insurance coverage. The firm provides tailored insurance and wealth planning solutions to high-net-worth clients, partnering with elite advisors across the U.S. to offer customized financial strategies. Movsesian’s program emphasizes the importance of risk management and effective underwriting for optimal coverage.

Movsesian’s philanthropic contributions, notably in education and youth development, have also been substantial. His support has benefited organizations like Big Brothers Big Sisters and Childhelp, earning him several accolades that highlight his commitment to community service. These efforts reflect his broader influence within the insurance industry and his dedication to societal betterment.

"The Spirit of Life Award celebrates those who uplift our industry through professional and personal dedication," stated Tiffany Hyde, chair of the National Life Insurance Council Board of Directors. "Julian Movsesian embodies these values through his innovation in life insurance and his philanthropic efforts."

Adding his thoughts, Todd Buchanan, President of AmeriLife Wealth, emphasized Movsesian's profound industry influence and community service. Buchanan affirmed that this recognition from City of Hope and the NLIC attests to Movsesian's impactful career and service-driven life. As a benchmark for advanced life insurance planning, Succession Capital Alliance remains committed to helping advisors optimize insurance portfolios with innovative solutions, in collaboration with Finseca and AmeriLife.