Ford and Bread Financial Launch New Co-Branded Credit Card Program

Ford Motor Company has announced a strategic partnership with Bread Financial to launch a co-branded credit card and installment loan program. This collaboration is designed to provide flexible payment solutions, enhancing the customer ownership experience by offering access to subscriptions, parts, and services. The program simplifies financing for both online services and in-dealership accessory purchases for Ford customers across the nation.

Ford Rewards members can accelerate their Points accumulation through the Ford Rewards Visa Signature® Credit Card, enabling them to redeem Points for Ford products such as accessories, service options, subscriptions, and new vehicle purchases. Bread Financial will collaborate with Ford utilizing data analytics to optimize customer interactions, underscoring Ford's commitment to delivering value throughout the customer journey.

Beth Leverton, Ford's director of rewards and loyalty, described the initiative as a means to enhance customer ownership experiences while building loyalty with Bread Financial’s flexible payment solutions. Rick Cunningham, senior vice president of strategy at Bread Financial, highlighted their expertise in the automotive retail sector as key to delivering customized financing solutions for Ford customers. This program seeks to provide immediate value and convenience, ensuring a seamless ownership experience.