How Cars Measure Up: IBC's Innovative Online Tool for Vehicle Selection

The Insurance Bureau of Canada (IBC) has introduced an innovative online tool, "How Cars Measure Up," designed to help consumers make informed vehicle selections based on insurance relevancy. This data-driven tool ranks Canada's most popular vehicle makes and models by analyzing insurance claims frequency and costs. By examining factors such as theft risks, repair expenses, and accident susceptibility, consumers can better understand insurance impacts on their vehicle choices.

According to Rob de Pruis, IBC's National Director for Consumer and Industry Relations, insurance premiums are influenced by several factors, including the driver's record and the vehicle's make, model, year, value, and potential repair costs. The tool, accessible via ibc.ca, allows users to select vehicle specifications using an intuitive dropdown interface, facilitating comparisons of up to three vehicles at once. Comprehensive claims data from major Canadian auto insurers underpins these rankings, covering models from 1997 to 2025.

IBC highlights the importance of considering insurability alongside reliability and performance during the vehicle selection process. Drivers are advised to conduct thorough research when securing auto insurance and to explore different providers for optimal coverage options. As a national association representing private home, auto, and business insurers, IBC collaborates with government entities and industry stakeholders to foster a competitive and protective insurance ecosystem, advocating for resilient solutions that benefit both individuals and businesses. For more resources or assistance, consumers can visit ibc.ca or connect with IBC on social media.