Hino Motors: From Military Manufacturing to Automotive Heritage

Hino Motors, originally a subsidiary of a Japanese natural gas company, began its venture into the automotive industry in 1917. Known for its manufacturing of military equipment during World War II, Hino later expanded into commercial vehicle production and eventually, the passenger car market. The introduction of the Hino Contessa in 1961 marked a significant milestone in Hino's automotive journey, alongside the Hino Briska pickup.

In 1964, renowned Italian designer Giovanni Michellotti significantly redesigned the Contessa, transitioning from an 893cc engine model to the more powerful 1300cc engine capable of producing 64 horsepower. Despite these advancements, Hino Motors was acquired by Toyota in 1966, ceasing passenger car production by 1969. However, the Hino Contessa achieved international acclaim when American designer Pete Brock raced the 1300 model, leading to a notable victory at the Riverside International Raceway in 1966, thus showcasing the potential of Japanese automakers in global motorsports.

Currently, a 1967 Hino Contessa 1300S is listed on Hagerty Marketplace, exemplifying the vehicle's lasting appeal. This right-hand drive model, imported to the U.S. in 2019, features enhancements such as gold wheels and an ANSA muffler system. Powered by a 1251cc engine with dual Mikuni carburetors and a four-speed manual transmission, it remains a collector's gem, featuring Pete Brock's signature in the glovebox. The auction culminating on February 27 highlights the enduring interest in this historical vehicle.