Enhancing Financial Advisory with Annuity Integration Tools
Orion Advisor Technology and DPL Financial Partners have expanded their integration, enabling financial advisors to access advanced annuity and insurance tools via the Orion Connect platform. This strategic development allows for the seamless incorporation of annuities into the core advisory workflow, providing advisors with direct access to fee-based products and analytical tools crucial for effective risk management.
Annuity Tools and Features
The enhanced integration includes three key tools: the Annuity Comparison Calculator, Guaranteed Income Analysis, and a Marketplace for Multi-Year Guaranteed Annuities (MYGAs). These tools empower advisors to assess client annuities, explore alternative options, and tailor retirement income strategies to client needs. The MYGA Marketplace simplifies the review and application process for various commission-free MYGAs, aligning with regulatory compliance requirements and optimizing underwriting procedures.
Impact on Financial Advisory Practices
These tools utilize a robust, AI-driven rules-based engine alongside DPL's vast product database, enabling advisors to generate customized client proposals and initiate digital applications efficiently. Orion's President, Reed Colley, highlights the importance of integrating commission-free annuities within fiduciary planning to reduce process friction. DPL CEO David Lau notes that eliminating commissions allows annuities to play a vital role in resilient retirement income strategies by offering regulatory-compliant protection against market volatility.
This announcement marks a significant milestone in the ongoing partnership between Orion and DPL, initially established to streamline data integration and facilitate transitions between platforms. The collaboration continues to evolve, expanding DPL's reach within Orion's ecosystem, providing carriers and advisors with enhanced tools for managing comprehensive investment portfolios. An upcoming webinar on March 31 will demonstrate these technological advances for industry professionals, ensuring they stay at the forefront of financial advisory innovation.