iPipeline Launches AI Platform to Transform Life Insurance and Annuities
iPipeline has introduced an AI-driven digital platform designed to accelerate product releases in the life insurance, annuities, and wealth management sectors. Based in Wayne, Pennsylvania, iPipeline is renowned for delivering digital solutions tailored to the financial services industry. This innovative platform features an API-enabled structure, facilitating faster product roll-outs and offering more customization options for insurers and their distribution partners.
The platform employs an architectural framework that supports open integrations and configurable workflows, reducing the need for extensive custom development. This enhances flexibility for digital transformation across various insurance and financial service segments. At the core of this system is iPipeline's AI technology, CHARLi, which aims to streamline processes and personalize client interactions, thereby enhancing the overall user experience.
The first feature to debut on this cutting-edge platform is iGO Evolve, an AI-enhanced e-application solution for life insurance. Designed to simplify and expedite the onboarding process, it utilizes low-code, self-service capabilities that minimize setup and maintenance time. Additionally, it features SmartSell, enabling real-time communication between agents and underwriting systems, significantly reducing policy issuance time to under half an hour.
Strategic Vision for Operational Efficiency
CEO Pat O’Donnell elaborated on the strategic direction of the platform, highlighting its role in enabling carriers and partners to achieve operational efficiency and improve customer engagement. iPipeline aims to offer a secure and scalable system, allowing customers to seamlessly integrate with their existing operations while ensuring regulatory compliance and robust performance as their business evolves.
Chief Product Officer Katie Kahl emphasized the customer's demand for a streamlined, integrated platform that enhances the sales process. Key features include an API-enabled approach, a revamped user interface, and adaptable workflows. The development roadmap includes an AI assistant for comparative product analysis, application autofill from existing data, and validation of regulatory documentation, all designed to consolidate life insurance, annuity, and wealth processes on a unified platform.
Since its inception in 1995, iPipeline has supported over 49 million individuals, facilitating substantial premium collections across life insurance and annuity sectors. With a broad international clientele comprising over 100 carriers and more than 2,500 brokerage and financial institutions, iPipeline operates as part of Roper Technologies. Their mission focuses on promoting financial security through technological innovation and industry connectivity.