Simplicity Group Acquires Source Brokerage to Enhance Disability Insurance Services
Simplicity Group, a leader in financial planning services, has strategically acquired Source Brokerage, a general agency specializing in disability insurance. Based in Indianapolis, this acquisition aims to expand Simplicity's national disability insurance platform, enhancing expertise in specialized institutional markets such as Graduate Medical Education (GME) and Guaranteed Standard Issue (GSI) programs.
Post-acquisition, Source Brokerage's founder, Steve Crowe, will join Simplicity as a partner. Crowe's extensive experience in disability insurance, particularly in complex income markets, promises to augment Simplicity's operational capabilities. This merger will broaden Simplicity's disability insurance services while granting Source Brokerage advisors access to Simplicity's wealth management, life insurance, and annuity resources.
Established in 1992, Source Brokerage operates out of Indianapolis, focusing on providing tailored disability income solutions to individuals and executive groups. The firm prides itself on delivering exceptional service and education, empowering brokers to build sustainable revenue streams, especially in areas that demand profound institutional knowledge, including GME and GSI programs.
The acquisition aligns with Simplicity Group's strategy to fortify its comprehensive partner platform, equipping advisors and financial institutions with diverse products that integrate protection with wealth accumulation solutions. This strategic move aims to strengthen Simplicity’s advisor support with improved tools, products, and operational resources while maintaining a commitment to advisor-centric services.
Key Quotes
Bruce Donaldson, Partner and CEO of Simplicity Group, stated, "We are thrilled to welcome Steve and his team to Simplicity. Source Brokerage is an industry-recognized leader in disability insurance, specializing in complex institutional markets, including Graduate Medical Education (GME) and Guaranteed Standard Issue (GSI) business. The partnership expands Simplicity's collective DI scale while providing Source Brokerage's advisors access to Simplicity's extensive wealth management, life insurance, and annuity resources."
Steve Crowe, now a Partner at Simplicity Group and the Founder of Source Brokerage, added, "Joining Simplicity is a fantastic next step in our continued growth. Our values and approach are incredibly well-aligned, and this partnership provides us with access to a vast network of resources and an expanded portfolio of products that will directly benefit our agents, advisors, and their clients. We're excited to leverage the collective expertise and scale of Simplicity to take our service offerings to the next level."