Kaleido Life Innovates with Early Benefit Life Insurance Model

Kaleido Life, an InsurTech startup based in Atlanta, is redefining life insurance by focusing on living benefits rather than just death payouts. Craig Du Bruyn, CEO and co-founder, emphasizes that their innovative model allows policyholders to access a portion of their benefits early, addressing the traditional gap between premiums and tangible benefits.

This approach targets underinsured demographics, including Generation X, millennials, and digital nomads, who seek financial tools aligned with their immediate life goals. Kaleido is cautious about avoiding unintended tax, regulatory, or compliance issues as they expand, navigating the complex insurance landscape state by state.