SMS Expands Digital Strategy with Fair Square Medicare Acquisition
Senior Market Sales® (SMS), a leading insurance marketing organization, has expanded its digital strategy through the acquisition of Fair Square Medicare, a technology-focused healthcare platform designed to enhance the Medicare experience. This acquisition aims to strengthen SMS’s digital resources, providing seniors with improved support in navigating their Medicare options while complying with regulatory compliance requirements.
Innovative Technology for Improved Medicare Navigation
Fair Square Medicare has gained recognition for its innovative software, which aids seniors in selecting and managing their healthcare benefits efficiently. By incorporating a "care navigator" model, the company's technology utilizes sophisticated algorithms to assist both seniors and insurance agents in identifying the best coverage solutions. This system automates administrative processes, simplifying the understanding of benefits for seniors and offering regular coverage evaluations.
Strategic Integration for Broader Reach
John Haver, President of SMS, commended Fair Square Medicare's approach, stating, “Their digital platform is not just about enrollment but also about lifelong engagement and advocacy.” The acquisition integrates Fair Square’s technology into SMS’s larger framework to deliver superior service standards in the competitive Medicare market, enhancing payer and provider interactions.
Expanding Nationally with Strategic Partnerships
This strategic partnership combines Fair Square's technological prowess with the extensive reach and resources of SMS and its parent company, Alliant Insurance Services. By collaborating, Fair Square gains access to a vast network of insurance carriers and distribution channels, facilitating the scaling of its platform to a national level.
Daniel Petkevich, Founder and CEO of Fair Square Medicare, emphasized the benefits of this partnership, highlighting the opportunity to enhance Fair Square's offerings with support from SMS and Alliant. "Joining SMS and Alliant allows us to supercharge that mission," Petkevich stated. The partnership enhances product development and the ability to reach a wider senior audience with reliable, technology-enhanced support.
About Senior Market Sales® and Alliant Insurance Services
Founded in 1982 and based in Omaha, Nebraska, SMS provides comprehensive support to independent insurance agents nationwide. The company offers a range of insurance products and technologies to help agents optimize their services and expand their businesses. SMS became part of Alliant Insurance Services in 2020, leveraging its extensive network and strong market position. Celebrating a century of operations, Alliant is a leading specialty insurance broker in the U.S., offering diverse risk management solutions through its national and local platforms, with a consistent focus on innovation and adaptability.