Coterie Insurance Appoints New Chief Revenue Officer to Boost Small Business Strategy
Coterie Insurance, a leading managing general agent in property and casualty insurance for small businesses, has named Mark Seich as its new Chief Revenue Officer. Based in Appleton, Wisconsin, this strategic appointment aims to enhance the company's revenue strategy through improved distribution, agency engagement, marketing, and customer experience initiatives. This move is part of Coterie's broader strategy to expand its footprint in the independent agency sector.
Over the past year, Coterie has reinforced its executive team by appointing Michael Albert as Chief Technology Officer and Allan Egbert as Chief Platform Officer. This strengthens the company's commitment to scaling its technology-driven insurance operations. Mark Seich, with over 15 years of experience in insurance leadership, has a proven track record in sales, distribution, marketing, and enhancing customer experiences. His expertise in modernizing revenue streams via technology and data utilization is highly valued.
Before joining Coterie, Seich was the Vice President of Marketing & Distribution at The Philadelphia Contributionship. In that role, he managed crucial business functions such as distribution and customer care. Seich also served as Chief Customer Experience Officer at Berkley Fire & Marine, where he successfully implemented digital initiatives and alternative distribution strategies, resulting in significant premium growth.
Seich is highly regarded for developing omni-channel distribution strategies and collaborating closely with underwriting teams to minimize operational hurdles. He leverages analytics and automation to boost profitability and improve customer retention. His skillset aligns perfectly with Coterie’s objective to optimize the small commercial insurance segment for better producer engagement and profitability.
David McFarland, CEO of Coterie Insurance, noted, "Small commercial distribution is continuing to evolve. Agents seek speed, clarity, and support. Carriers focus on profitability, while small businesses need simplicity. Mark excels at operating at this intersection." Seich’s role at Coterie coincides with the expansion of partnerships with industry giants like SIAA, Progressive, Allianz X, and BlueVine.
Furthermore, Coterie is expanding its product offerings by including Employment Practices Liability Insurance (EPLI) and Workplace Violence coverage, while enhancing its digital underwriting and API platforms nationwide. Mark Seich commented, "Coterie is building the future model for small commercial distribution—modern, scalable, and partner-first. Helping agents win more business with less friction, while delivering meaningful protection to small businesses, is both commercially and personally compelling."
Coterie Insurance excels in providing tech-enabled commercial insurance solutions tailored for small business owners. It facilitates a swift and precise process from quote to policy issuance. For more information about Coterie and its innovative offerings, please visit their website at www.coterieinsurance.com.