Ethos Technologies to Launch IPO: A Game-Changer for Life Insurance

Ethos Technologies, a digital marketplace for life insurance, recently announced its forthcoming initial public offering (IPO). The San Francisco-headquartered firm aims to raise $200 million by issuing 10.5 million shares, with 51% being offered as secondary shares. These shares are priced between $18 and $20 each, leading to a fully diluted market value of approximately $1.3 billion if priced at the midpoint.

The company provides a robust digital platform that streamlines life insurance distribution, underwriting, claims processing, payment handling, and policy administration. This AI-driven platform enhances efficiency by catering to consumer applications and services, while also equipping agents with innovative tools for sales and policy management. In addition, it offers carriers efficient solutions for underwriting and regulatory compliance requirements. As of September 2025, Ethos activated 480,000 policies through its system, showcasing significant growth within the industry.

Founded in 2016, Ethos Technologies reported $344 million in revenue over the twelve months ending September 30, 2025. The company plans to list its shares on the Nasdaq Stock Market under the ticker symbol LIFE. Leading financial institutions, including Goldman Sachs, J.P. Morgan, and BofA Securities, will manage the IPO. The anticipated pricing date for the shares is set for the week starting January 26, 2026.