Great-West Life Files Trademark for EMPOWER READY SELECT

In an industry-shaping move, Great-West Life & Annuity Insurance Company, represented by Rachel A. Rice, has filed a trademark application for "EMPOWER READY SELECT." This application, available since January 3, 2026, under serial number 97211339, covers international trademark classifications 009, 035, 042, and 045, reflecting a broad scope of financial and technological services. The trademark aims to enhance offerings related to financial record-keeping, regulatory compliance requirements, and the administration of defined contribution and defined benefit plans.

The scope of "EMPOWER READY SELECT" encompasses advanced database management services and business information delivery via online platforms. It highlights a commitment to integrating AI-driven solutions in compliance consulting and leveraging technology for personal finance, investment management, and retirement planning. The application also includes downloadable mobile applications for seamless management of financial records, enabled across diverse digital platforms, which aligns with evolving industry standards.

As Great-West Life & Annuity Insurance Company fortifies its position in the financial and technological landscape, this trademark positions them at the forefront of innovation in retirement and investment solutions. While the registrar, Rachel A. Rice of Greenwood Village, Colorado, handles this application, it reflects a strategic expansion into technology-enhanced financial tools in the insurance sector. Industry professionals should regularly review trademark publications and regulatory filings to remain informed on such pivotal developments and new market entries.