SIAA Partners with Progressive for Agency Growth in Insurance Market
Strategic Partnership Announced Between SIAA and Progressive to Enhance Agency Offerings
On January 13, 2026, the Strategic Insurance Agency Alliance (SIAA), the foremost coalition of independent insurance agencies in the United States, announced a significant collaboration with Progressive Insurance. This new partnership focuses on increasing offerings available to SIAA member agencies across personal and commercial insurance lines. By leveraging Progressive's status as a leading U.S. property and casualty insurer, the partnership aims to enhance support for independent agents in a challenging market characterized by capacity constraints and stringent underwriting criteria.
The collaboration provides SIAA member agencies with increased access to Progressive's extensive range of personal and commercial insurance products at a time of limited market capacity. This partnership is founded on Progressive's consistent commitment to the independent agency model, evidenced by their data-driven strategies and disciplined underwriting practices. Such characteristics resonate with SIAA’s mission of facilitating enduring and profitable growth for its affiliated agencies.
Commitment to Agency Development
Matt Masiello, CEO of SIAA, highlighted the alliance's commitment to agency development, stating, "For more than three decades, SIAA has committed to providing independent agencies with clear paths to positive business growth. Partnering with Progressive is another step in lowering barriers to entry for our member agents for in-demand personal and commercial lines solutions."
Additionally, the collaboration complements the recent launch of SIAA NXT, the coalition’s Intelligent Distribution Platform. This initiative is designed to aid independent agents in navigating and thriving in an evolving insurance landscape by integrating data analytics, business intelligence, and artificial intelligence.
Alignment and Synergy
Pat Callahan, Progressive's President of Personal Lines, emphasized the synergy between the two organizations, stating, "This partnership represents a powerful alignment of two industry leaders committed to supporting independent agents. By combining Progressive’s market-leading products with SIAA’s expansive network, we are demonstrating our continued investment in the agency channel and ensuring SIAA agents have access to a broad range of products that support availability and affordability for their clients."
Through the SIAA NXT platform and the Progressive partnership, member agencies are poised to achieve enhanced operational efficiency and quality growth. This strategic alignment facilitates a forward-looking approach, aligning underwriting precision with advanced pricing and technology solutions to better serve clients and drive agency success.
About SIAA
SIAA, also known as The Agent Alliance, boasts a network of over 5,200 member agencies, collectively generating over $17 billion in premiums. With more than thirty years of experience in fostering agency development through carrier partnerships, SIAA continues to innovate the industry landscape through initiatives like SIAA NXT, creating a collaborative ecosystem for long-term success.
For more details on SIAA, visit their website at siaa.com. For additional industry insights and opportunities, explore ProgramBusiness.com.