INSURASALES

American Integrity Insurance Expands Homeowners Coverage in North Carolina

American Integrity Insurance Group Expands Homeowners Operations into North Carolina

American Integrity Insurance Group, headquartered in Florida, has announced its entry into North Carolina's homeowners' insurance market, marking the insurer's fourth Southeast state presence. This strategic move aligns with a trend among Southeast insurers to diversify geographically and manage risk more effectively.

President Jon Ritchie notes that the expansion stems from North Carolina's regulatory stability, established risk profile, and robust independent agency network. CEO Bob Ritchie emphasizes that the company's growth focuses on solid underwriting principles over swift market capture: "This expansion reflects disciplined execution rather than rapid expansion," he stated to BestWire.

Strategic Expansion and Risk Management

American Integrity offers coverage in Florida, Georgia, and South Carolina, expanding services to condominium, townhome, and homeowners associations. The North Carolina operation mitigates concentrated risk from hurricane-prone areas like Florida and Georgia, addressing claims volatility caused by severe weather.

Financially, the company strengthened its market presence by going public in May 2025, launching 6.25 million shares and an additional 625,000 from selling shareholders. Initially priced at $16 per share, shares appreciated to $20.30 by January 6, reflecting investor confidence in the company's strategic expansion.

Opportunities and Regulatory Compliance

Operationally, entering North Carolina enhances American Integrity's distribution via independent agents, offering customized homeowners insurance solutions tailored to local risks. Insurers entering this market must remain aware of regulatory compliance requirements and ensure adequate capital and reinsurance coverage against the state's wind and hail incidents.

For local policyholders, American Integrity's market presence could foster competitive pricing and customized insurance products addressing state-specific risk factors, enhancing overall industry dynamics.