Market Trends: Real-Time Data in Insurance Agency-Carrier Relations
Market Trends Highlight Demand for Real-Time Data in Agency-Carrier Relations
In an evolving priority shift within the insurance industry, real-time risk appetite information has become crucial for agency-carrier relations. The 2025 Insurance Agency-Carrier Connectivity Trends survey by Ivans indicates that agencies now prioritize this real-time data over traditional preferences like policy downloads. This shift reflects a growing emphasis on AI-driven efficiencies and regulatory compliance requirements in today's dynamic market.
The survey, which compiled insights from over 700 industry experts—including agents, carriers, MGAs/wholesalers, and tech providers—highlights a significant demand for automation in the commercial submission process. About 72% of respondents urge carriers to streamline operations to reduce manual efforts and enhance efficiency. Additionally, 51% of respondents point out the importance of automating data uploads from management systems and book rolls, essential for compliance and effective risk management.
For the first time, agencies have cited real-time appetite information within their preferred rating solutions as the top criterion for choosing carrier and MGA partners, with 29% of survey participants highlighting this factor—a notable jump from the previous year. Meanwhile, policy downloads have taken a backseat at 23%, trailed by commercial quoting and submission processes at 22%. This trend reinforces the industry's focus on data-driven operations and underscores the preference for carriers that provide tailored, compliance-focused products, as favored by 52% of participants.
Overall, these survey findings reveal that contemporary agency-carrier partnerships are built on robust data exchange and user-friendly workflows. Agencies are more likely to expand business opportunities with carriers that prioritize seamless connectivity, operational efficiency, and innovative underwriting practices tailored to specific client needs.