APP Integration and Digital Engagement: Tackling Healthcare Workforce Challenges

The healthcare sector faces increasing challenges with physician shortages and rising costs, prompting chief medical officers (CMOs) to explore alternative workforce strategies. One significant consideration is the integration of advanced practice providers (APPs) to address staffing gaps and manage budget constraints effectively. Nurse leaders also face the evolving demand to engage with digital platforms and social media narrative shaping, which influences public perception and professional communication.