Aegon to Relocate Headquarters to U.S., Rebrand as Transamerica by 2028

Aegon, a Netherlands-based insurer, is relocating its headquarters to the United States as part of a strategic repositioning. The company will rebrand under the Transamerica name, while its existing business units will maintain their current brands. This transition is planned for completion by January 1, 2028, with an estimated cost of approximately 410 million USD. The announcement, made during the Investor Day in December 2025, signals Aegon's intent to establish itself as a prominent US-based group focusing on life insurance and retirement solutions. This move aligns with broader industry trends of consolidating market presence through rebranding and geographic realignment in the US insurance sector.