SALESCORE Raises $6.4M Series B Led by Nippon Life’s Venture Unit

SALESCORE, a Tokyo-based AI sales enablement company, has secured ¥1.15 billion (approximately USD 6.4 million) in Series B funding led by Nissay Capital, the corporate venture capital arm of Nippon Life Insurance, one of Japan's largest insurers. Other participants include SMBC Venture Capital, Mitsubishi UFJ Capital, and Nippon Venture Capital. The funding will support the company's development of AI-driven sales tools, data analytics capabilities, and expansion of its workforce to transform sales organizations on a large scale. SALESCORE specializes in addressing the challenges faced by Japanese sales teams, such as overreliance on intuition and underutilization of data. Its platform employs AI and structured sales enablement methodologies to scientifically analyze sales behavior, conversations, and performance metrics, enabling clients to establish scalable and repeatable sales processes. This investment underscores increased insurer venture capital activity in AI and SaaS sectors relevant to sales intelligence and enablement technologies. This development has significance for U.S. insurance professionals as it highlights a growing trend of insurers backing AI-driven technology firms to enhance operational efficiency and sales effectiveness. The collaboration between insurance venture capital arms and AI-enabled SaaS providers exemplifies emerging strategies in digital transformation and data-driven sales enablement within the financial services sector.