Aviva Advances Individual Annuities with GBST's Composer Platform

Aviva plc has adopted GBST's Composer SaaS platform to advance its individual annuities business transformation. This implementation supports both existing annuity customers and enables the launch of innovative products, including a guaranteed fixed-term income plan. The platform emphasizes automation and straight-through processing to improve onboarding efficiency and payment processing scalability. This strategic move seeks to respond to an increased customer interest in individual annuities driven by higher rates and risk reduction needs in retirement planning. By leveraging Composer's operational flexibility and security, Aviva aims to enhance customer and adviser experiences while enabling continuous product innovation.