Mark Rieder on AI and Digital Innovation in Insurance and Benefits

Mark Rieder, Head of Innovation at NFP, brings over 30 years of insurance and employee benefits expertise, focusing on integrating technology with benefits administration. He has been instrumental in launching innovation initiatives within NFP, contributing thought leadership through articles, white papers, and participation in HRTech and Insurtech advisory boards. The evolving landscape demands strategic technology adoption to optimize insurance delivery and benefits management. The insurance sector is navigating a significant operational shift towards digital platforms, accelerated over the past three years by changing customer behaviors. Successful AI adoption in insurance requires collaboration across multiple departments, enabling insurers to process large data volumes effectively and enhance decision-making. This transition reflects broader trends across financial services, where digital transformation and technology integration are key to maintaining competitive advantage.