Santa Monica Prepares Venues for 2026-28 Major Sporting Events

The Santa Monica City Council is negotiating the use of local venues, including Crescent Bay Park, Beach Lot 4 South, and the Santa Monica Pier, to support upcoming major events such as the 2026 World Cup, the 2027 Super Bowl, and the 2028 Olympic Games. Key stakeholders including Silverback LLC, Anheuser-Busch, ESPN, and Goldenvoice are involved in securing space for event-related activities. The 2028 Olympics preparations are also advancing, with the French National Olympic and Sports Committee seeking facilities like the Annenberg Beach House for their athletes. LA28 has secured over $2 billion in sponsorships, while infrastructure improvements such as a $30 billion renovation at LAX and transit upgrades through LA Metro's "Twenty-eight by 28" initiative are underway to accommodate large visitor influxes. These coordinated efforts highlight significant logistical and infrastructure developments driven by major sporting events, emphasizing the impact on venue management, sponsorship, regulatory compliance, and local transit systems in the Los Angeles area.