iA Financial Group Partners with Empathy to Enhance Bereavement Support

iA Financial Group, a leading Canadian life insurer with operations in the United States, has announced a partnership with Empathy, a technology company specializing in bereavement support. Starting in Spring 2026, beneficiaries of iA’s Individual Life insurance products will have access to Empathy’s Loss Support solution, which combines advanced technology and human-centered care to assist families during bereavement with emotional, logistical, and administrative support. This strategic partnership reflects iA’s approach to insurance as a service that extends beyond financial protection to providing comprehensive care during difficult life events. Empathy’s platform is designed to reduce the time and stress involved in navigating the aftermath of a loss, reportedly saving families an average of 189 hours in managing related tasks. Empathy currently serves more than 45 million policyholders across North America and partners with eight of the top ten U.S. life insurance carriers. Their Loss Support service handles one in five life insurance claims in the United States beyond the financial payout, emphasizing a blend of human compassion and innovation. By integrating Empathy's Loss Support, iA Financial Group aims to enhance the overall beneficiary experience and position itself as an industry leader in compassionate, technology-enabled insurance services. This initiative also aligns with iA's commitment to sustainability and long-term resilience by supporting the physical, mental, and financial well-being of families. Founded in 1892 and publicly listed on the Toronto Stock Exchange, iA Financial Group continues to expand its offerings in individual insurance, savings, and retirement products while strengthening its market presence in Canada and the U.S. The partnership underscores a growing trend among insurers to offer value-added services that address the complex needs of policyholders beyond the traditional payout model.