Barrett-Jackson Cup to Feature Elite Custom Vehicles at 2026 Scottsdale Auction

Barrett-Jackson will continue its Barrett-Jackson Cup competition at the 2026 Scottsdale Auction, scheduled for January 17-25, 2026, at WestWorld of Scottsdale. This prestigious event invites fifty professionally built Resto-Mod and custom vehicles, showcasing top-tier craftsmanship and innovation in the collector car market. The competition highlights industry excellence and draws significant attention from collectors and enthusiasts alike. Selected finalists will be displayed throughout the auction, culminating in a highly publicized parade and award presentations on January 24. The Ultimate Best in Show award will be determined by a panel of renowned custom car builders, while the People’s Choice award will be decided via public online voting. This dual-award format emphasizes both expert appraisal and community engagement. Barrett-Jackson has a strong legacy in collector car auctions, with live events held across Scottsdale, Palm Beach, and Columbus. The company also offers specialized insurance for collector vehicles, reflecting its integrated approach to the collector car market. Beyond auctions, Barrett-Jackson hosts lifestyle events and provides extensive media coverage, leveraging partnerships with major networks to reach global audiences. The 2026 Scottsdale Auction includes additional attractions such as live concerts and VIP hospitality experiences, enhancing attendee engagement. The event is open to the public with tiered admission pricing, including complimentary access for children under 12, facilitating broad audience participation. This competition and auction contribute to market dynamics by setting standards for collector vehicle quality and influencing valuation trends. Barrett-Jackson’s endorsement of collector car insurance underscores the importance of specialized coverage in protecting high-value assets within this niche market.