IndiaFirst Life Partners with DNS Bank to Expand Life Insurance Reach in Maharashtra

IndiaFirst Life Insurance Company Ltd. has entered a strategic bancassurance partnership with Dombivli Nagari Sahakari Bank Ltd. (DNS Bank), a prominent multi-state scheduled co-operative bank in Maharashtra. This collaboration enables IndiaFirst Life to offer its comprehensive portfolio of life insurance products—including term insurance, savings, and retirement plans—directly to DNS Bank's customer base. The partnership underscores both entities' focus on enhancing financial inclusion and delivering customer-centric insurance solutions. DNS Bank's expanding network and solid reputation for trust and financial discipline provide IndiaFirst Life with a significant channel to broaden its market presence across Maharashtra and Madhya Pradesh. Through this alliance, IndiaFirst Life aims to advance its vision of 'Insurance for All by 2047', improving access to affordable and transparent life insurance products. DNS Bank, founded in 1970 and operating 69 branches, has reported a 0.00% Net Non-Performing Asset (NPA) ratio for fiscal year 2024-25, indicating strong asset quality. The collaboration is expected to deepen penetration in the cooperative banking sector by integrating insurance offerings with existing digital banking services, thereby supporting customers' evolving financial security needs. This partnership marks IndiaFirst Life's third major bancassurance tie-up, reflecting a growing trend in the Indian insurance market to leverage banking distribution channels for insurance product delivery, enhancing operational efficiency and customer reach.