Aviva Enhances Individual Annuities with GBST’s Composer SaaS Platform

Aviva has integrated GBST's Composer SaaS platform to revamp its individual annuities segment amid rising demand for guaranteed retirement income products. This transformation aligns with increasing customer preference for lower-risk financial solutions as they approach retirement, and is supported by recent trends of higher interest rates. The new operating model supports both existing annuity portfolios and the development of new offerings, having already facilitated the launch of a guaranteed fixed-term income plan with further products and customer migration underway. The implementation of GBST's platform forms a central part of Aviva's strategy to modernize operations and speed up product innovation within an evolving market. The Composer platform offers enhanced flexibility and security, enabling the insurer to improve its retirement solution delivery for clients and advisers. This reflects wider financial industry interest in scalable, configurable administration solutions that can adapt to dynamic regulatory and market demands. GBST emphasizes that the Composer architecture supports automation and cost efficiency, essential factors for scalable growth and operational agility. Key benefits include faster onboarding, streamlined administration processes, and improved scalability, which collectively enhance Aviva's capacity to modernize products and expand into future markets. This partnership illustrates a growing shift in the insurance and financial services sectors towards cloud-based, SaaS-driven platforms that meet regulatory compliance and customer experience goals. With annuities gaining renewed focus in response to demographic shifts and economic conditions, technology-enabled modernization efforts such as Aviva's demonstrate how digital transformation is becoming integral to product competitiveness and operational resilience. The case also highlights the importance of collaborative vendor relationships to implement compliant, adaptable infrastructures that sustain business innovation. The deployment also comes against a backdrop of evolving regulatory expectations governing retirement income products and data handling, reinforcing the need for robust, secure platforms that support compliance while facilitating market responsiveness. Aviva's approach offers a model of leveraging technology to align with both strategic business objectives and contemporary compliance standards.