Home-Based Care Drives Member Engagement Strategies at Leading Medicare Advantage Plans

Leading Medicare Advantage plans like SCAN Health Plan and large health systems such as Kaiser Permanente are enhancing member engagement by prioritizing home-based care services. These organizations view home care as vital to supporting seniors and other populations in navigating the complexities of healthcare delivery. SCAN Health Plan employs a holistic approach addressing medical, behavioral, and social needs to ensure patients access appropriate home care resources throughout their healthcare journey, including post-hospitalization and during proactive risk monitoring. Kaiser Permanente integrates care management and community support programs like Thrive Local to identify and address social determinants of health, ensuring members receive comprehensive home care aligned with their needs. Both organizations emphasize coordinated communication among healthcare providers to reduce member confusion due to fragmented outreach efforts. Despite systemic challenges, sustained investment and evolving home-based care strategies are viewed as essential for improving community health outcomes and strengthening payer-provider relationships in the evolving healthcare landscape.