Landmark Automotive Group Expands Certified Pre-Owned Sales Amid Rising Vehicle Costs
Landmark Automotive Group, a longstanding automotive business in Springfield since 1975, is marking 50 years with strategic expansion to address regional market needs amid rising vehicle and insurance costs. The group has launched Landmark Certified Pre-owned, a new dealership on the east side of Springfield, providing affordable, Ford-certified used vehicles priced under $25,000. This initiative targets the growing customer base favoring pre-owned vehicles as a cost-effective alternative against the backdrop of increasing new and used car prices by 30% and 34% respectively since 2020, according to CoPilot's Car Price Index Report. The new certified pre-owned lot enhances convenience for east side residents who previously had to travel west to access affordable options, leveraging Landmark's inventory network across multiple locations to fulfill customer demand. Additionally, management emphasizes the importance of service quality and brand reliability in pre-owned vehicle sales, positioning Landmark as a trustworthy choice in a landscape dominated by smaller dealerships with limited after-sale support. Complementing the expanded retail footprint, Landmark has invested in a mobile service unit operating from its Clear Lake site, offering maintenance and minor repairs at fixed rates with free customer site visits. Services include oil changes, tire rotations, recalls, and battery replacements, supporting customer retention through enhanced service accessibility. In celebration of its golden jubilee, Landmark is promoting special financing options such as 0% interest loans and significant discounts to accommodate buyers facing elevated vehicle prices and associated insurance premiums. These efforts address market challenges including inflation and rising interest rates, aiming to maintain vehicle affordability while supporting growth. Landmark's strategic moves highlight the automotive sector's adaptive responses to economic pressures impacting consumers, particularly those seeking value through certified used vehicles supported by dependable service infrastructure. The expansion reflects a broader industry trend where dealerships leverage quality assurance and customer service to differentiate in a competitive market struggling with cost inflation and supply constraints.