Ameritas Life (Life/Annuity)

Ameritas Life Insurance Corp was founded in 1887 as the Bankers Life Association in Lincoln, Nebraska. With a mission to provide financial protection for families, the organization initially focused on life insurance, which set the foundation for its future growth. In 2001, the company rebranded to Ameritas, a name that reflects its commitment to serving its policyholders and its mission to promote the importance of financial security.

Over the years, Ameritas has expanded its offerings, adapting to the changing needs of its customers. The company has become a significant player in the life insurance market, particularly known for its universal life and term life insurance products. Through careful management and innovation, Ameritas has maintained a strong position in the insurance industry for over a century.

Ameritas Life specializes in providing flexible life insurance solutions, including universal life insurance and term life insurance, designed to meet the diverse needs of individuals and families.

Ameritas offers universal life insurance products that provide both a death benefit and a cash value component. Key features of Ameritas's universal life policies include:

- Flexible Premium Payments: Policyholders can adjust their premium payments based on their financial situation, allowing for greater flexibility in budgeting.

- Cash Value Accumulation: A portion of the premiums goes into a cash value account that can grow over time, providing policyholders with potential funds they can borrow against or withdraw in the future.

- Adjustable Death Benefits: Policyholders have the option to adjust their death benefit amount, allowing them to adapt their coverage to their changing needs over time.

Ameritas's term life insurance policies are designed to provide coverage for a specified period, typically ranging from 10 to 30 years. Key features include:

- Affordability: Term life insurance generally offers lower premiums compared to permanent life insurance, making it an attractive option for individuals looking for cost-effective coverage.

- Simplicity: These policies are straightforward, providing a death benefit without the complexities associated with cash value accumulation.

- Conversion Options: Ameritas often allows policyholders to convert their term policy to a permanent life insurance policy before the term expires, providing additional flexibility as their needs evolve.

Ameritas Life Insurance Corp has demonstrated solid financial stability throughout its history. As a mutual insurance company, Ameritas is owned by its policyholders, which allows it to prioritize member interests over shareholder profits. This mutual structure fosters a long-term focus on customer service, innovation, and financial prudence.

The company consistently receives favorable ratings from major credit rating agencies, reflecting its strong financial position and commitment to meeting policyholder obligations. Ameritas's diversified portfolio of insurance and financial products further enhances its resilience against market fluctuations.

- A Century of Service: In 1987, Ameritas celebrated its 100th anniversary, marking a significant milestone in its history. This celebration highlighted the company's long-standing commitment to providing reliable financial solutions and support for families across generations.

- Community Involvement: Ameritas is deeply committed to social responsibility and community engagement. The company encourages its employees to participate in volunteer activities and support local charities, reflecting its dedication to giving back to the communities it serves.

- Educational Initiatives: Ameritas has invested in educating its policyholders about life insurance and financial planning. The company provides resources and tools to help individuals understand their options and make informed decisions regarding their insurance needs.

Pros:
- Diverse Life Insurance Options: Ameritas offers a range of life insurance products, including universal and term life insurance, providing flexibility for individuals and families with varying financial needs.

- Flexible Universal Life Policies: The company's universal life insurance policies allow for adjustable premiums and death benefits, accommodating the changing circumstances of policyholders.

- Strong Financial Stability: Ameritas's mutual structure and favorable ratings from credit agencies indicate its ability to meet policyholder obligations and provide peace of mind.

- Community Engagement: The company’s commitment to social responsibility and community involvement enhances its reputation as a caring and responsible insurer.

- Educational Resources: Ameritas provides valuable information and tools to help consumers understand their life insurance options and financial planning.

Cons:
- Limited Brand Recognition: While Ameritas is respected within the insurance industry, it may not have the same level of brand recognition as larger national insurers, which can affect visibility for potential customers.

Ameritas Life Insurance Corp has established itself as a trusted provider of life insurance solutions, particularly in universal and term life insurance. With a rich history, a commitment to customer service, and a focus on community engagement, Ameritas has built a strong reputation in the insurance market.

By offering flexible life insurance products tailored to the diverse needs of individuals and families, Ameritas plays a vital role in promoting financial security and peace of mind. Its proactive approach to education and community involvement further enhances its standing as a responsible and caring insurer.

As individuals and families continue to seek reliable life insurance options, Ameritas Life remains well-positioned to support their financial planning needs and provide valuable resources for a secure future.


Ameritas offers a suite of life insurance products including:
Growth Index Universal Life that provides death benefit protection and competitive accumulation potential, especially when over funded. It features a 10-Year lookback guarantee (except in New York) and 10% Index Credit Enhancement.
Ameritas Growth Whole Life that focuses on long term cash value over a long period such as 20-30 years.
Ameritas Access Whole Life that provides early cash value potential, with the strongest return of investment in 10-15 years compared to other whole life products.
Ameritas Value Plus Index Universal Life is optimized for affordable death benefit protection with an option to guarantee coverage to age 90 while still offering important features including a 10-year lookback guarantee and an index credit enhancement.
Ameritas Value Plus Survivor Index Universal Life is ideal for clients age 50 – 70 who are looking for affordable protection for two people with the flexibility and opportunity of an index product. The death benefit is payable at the death of the second insured.
Ameritas Value Plus Universal Life is ideal for clients looking for low-cost death benefit protection with the advantages of permanent life insurance. It features competitive premiums and a 15-year no-lapse guarantee.
Ameritas Value Plus Whole Life is designed for clients looking for the lowest whole life premium for the dollar of death benefit and willing to accept a secondary focus on cash value.
Ameritas Value Plus Term offers competitive premiums plus one of the most competitive conversion privileges in the industry with the addition of the Conversion Extension Rider to provide flexibility your clients may need.
FOCUS 10 Life® is designed for groups as small as ten and to provide benefits from $50,000 to $1.5 million. This simplified-issue product works well for businesses.
Ameritas also provides a suite of fixed and fixed indexed annuities as well as disability insurance and a suite of business focused products.