Curative Maintains AM Best A- Rating with Employer Health Plan Innovation
Curative Insurance Company has maintained its A- (Excellent) Financial Strength Rating (FSR) and Long-Term Issuer Credit Rating (Long-Term ICR) of "a-" from AM Best for the third consecutive year. AM Best's rating reflects Curative's financial stability, strong risk-adjusted capitalization, and ability to meet ongoing insurance obligations. The A- rating signifies an excellent capacity to fulfill policy and contract requirements over the long term.
Curative's President and CFO, Tami Wilson-Ciranna, highlighted that the rating affirmation supports the company's health insurance model focusing on simplicity and affordability. The company has experienced significant growth by emphasizing employer-based health plans characterized by $0 copays, deductibles, and out-of-pocket expenses for in-network services.
The insurer's innovative offerings include the Curative Zero Card and PPO-Max plans, which support its business strategy to remove financial barriers to healthcare. Since its launch in 2023, Curative has rapidly expanded across multiple states, targeting employers with cost-effective health insurance solutions.
The company's model encourages preventive care and member engagement by offering no additional costs for covered services contingent on member participation in baseline health visits. This approach aligns with emerging trends in employer-sponsored health insurance that seek to enhance healthcare access while controlling costs.
AM Best, a recognized independent credit rating agency specializing in the insurance industry, assesses companies on financial strength and the ability to meet senior financial obligations. Curative’s consistent rating indicates solid financial health and market confidence.
Curative's growth and financial stability provide insights into market acceptance of innovative, value-driven employer health insurance products in a competitive and evolving healthcare landscape. Their approach might influence insurer strategies that prioritize member-centric plans and affordability.
This development is pertinent to insurance professionals monitoring insurer ratings, employer-sponsored health plan innovations, and the financial robustness of emerging health insurance models. It also highlights the regulatory and market importance of maintaining strong capital and operational discipline to secure favorable credit ratings.
Overall, Curative's sustained AM Best rating underscores its commitment to maintaining excellence in financial strength while advancing a unique employer health insurance offering that addresses affordability and engagement, factors critical in today's health insurance market.