Coventry Launches Enhanced Cash Value Program for Universal Life Policies

Coventry, a key player in the life insurance secondary market, has introduced an Enhanced Cash Value program targeting Universal Life insurance policyholders, especially seniors. This program allows policyholders to access significantly higher cash amounts than the traditional cash surrender value without undergoing medical exams or underwriting processes. The service offers a rapid response, with advisors receiving enhanced cash value quotes within 24 hours and potential transaction closures in under five days, enhancing liquidity options for clients.

This initiative represents a shift in advisor-client interactions by providing a new liquidity tool for life insurance policies, expanding financial flexibility. Coventry's platform leverages a broad network of insurance companies, banks, and asset managers to supply an effectively unlimited capital pool, ensuring scalability and responsiveness to market demand. The company highlights strong interest from policyowners, advisors, and capital markets, indicating robust market acceptance.

Coventry has a long history of innovation in the life insurance space, pioneering the secondary market and life settlements. With over $45 billion in longevity-linked transactions completed, the company connects consumers, financial professionals, and institutional investors. The Enhanced Cash Value program builds on this foundation by offering a streamlined, capital-efficient means for unlocking cash value from Universal Life policies.

This program aligns with growing industry trends emphasizing liquidity solutions, capital deployment efficiency, and enhanced asset management for life insurance policyholders. It provides advisors with a practical tool to better serve clients' financial planning needs without additional underwriting barriers. As such, the program may influence secondary market dynamics and liquidity access frameworks for life insurance products.