Sun Life Partners with Empathy for Bereavement Support Program

Sun Life has partnered with Empathy to launch a bereavement support service aimed at helping Canadians navigate the challenges associated with losing a loved one. In a recent survey, it was revealed that almost 90% of Canadians have experienced loss, yet many feel unprepared for the administrative burdens that follow. The Empathy platform offers individualized support, including a dedicated care team, personalized plans for settling estates, and grief resources to assist during such difficult times.

This initiative comes as a response to the findings that nearly half of Canadians do not know where to begin when dealing with loss. A significant percentage of those grieving report difficulties in managing personal affairs, legal processes, and financial challenges. Sun Life's unique approach combines technology with human compassion to provide comprehensive help to beneficiaries as part of the life insurance claims process.

The partnership aims to make a significant impact on the lives of those dealing with bereavement by offering resources that simplify and guide them through the process. With over 80% of Canadians expressing a need for structured support during mourning, this service represents a leading move in the insurance market to address emotional and logistical assistance.